Privacy Policy
Last Updated: October 8th, 2025
Thank you for being part of the PICKL community (“PICKL Inc,” “we,” “us,” or “our”). We are committed to protecting your privacy and handling your personal information responsibly.
If you have any questions about this policy or how we handle your data, please contact us at happy@thepickl.com.
This Privacy Policy explains what information we collect, how we use it, and what rights you have under applicable laws, including the California Privacy Rights Act (CPRA) and the General Data Protection Regulation (GDPR).
This policy applies to all information collected through our website (www.thepickl.com), mobile applications, and related services (collectively, the “Services”).
If you do not agree with this policy, please discontinue use of our Services.
________________________________________
1. INFORMATION WE COLLECT
a) Information You Provide to Us
We collect personal information that you voluntarily share when you use the Services, create an account, participate in activities, or contact us.
This may include:
• Contact information: name, email address, username.
• Account credentials: passwords and authentication data.
• Payment information: processed securely by our third-party payment processors; we do not store full credit card numbers.
• User content: photos, submissions, survey responses, and communications.
• Social login data: when you connect through Google, Apple, or similar providers.
________________________________________
b) Information Collected Automatically
When you interact with our website or app, we automatically collect:
• Device and usage data: IP address, browser type, device model, operating system, app version, pages viewed, time spent, and referring URLs.
• Cookies and SDK data: for analytics, crash reporting, and personalization.
• Geolocation data: approximate and precise location (if enabled).
You can disable cookies or limit certain SDK tracking via your device or browser settings.
________________________________________
c) Information from Your Device (With Permission)
If you use our mobile app, we may request access to:
• Precise location (to power real-world activities and incentives).
• Camera or photos (for verification or submissions).
• Push notifications (to alert you about nearby activities).
• Storage, contacts, or sensors (if you choose to enable them).
You may change or revoke these permissions in your device settings at any time.
________________________________________
d) Information from Other Sources
We may collect limited information from partners, analytics providers, and public sources (e.g., engagement metrics or anonymized demographic insights).
________________________________________
2. HOW WE USE YOUR INFORMATION
We use your personal information to:
• Operate, maintain, and improve our Services.
• Personalize your experience and deliver location-based activities.
• Manage accounts, payments, and incentives.
• Communicate updates, service alerts, and marketing messages (you can opt out anytime).
• Analyze engagement, measure campaign performance, and enhance our platform.
• Protect against fraud, security threats, or illegal activity.
• Comply with applicable legal and regulatory requirements.
Legal bases under GDPR (for users in the EEA/UK):
We rely on your consent, the performance of a contract, our legitimate interests (to improve and secure our Services), or compliance with law.
________________________________________
3. HOW WE SHARE INFORMATION
We may share your information with:
• Service providers who help us operate the Services (e.g., hosting, analytics, crash reporting, attribution, messaging, and payments).
• Business partners and sponsors when you participate in brand activities or promotions.
• Legal authorities when required to comply with applicable laws or enforce our rights.
• Successors in the event of a merger, acquisition, or corporate restructuring.
• Aggregated and de-identified data for analytics or research purposes.
We do not sell personal information for monetary value.
However, we may “share” data for targeted advertising or cross-context behavioral advertising, as defined by the California Privacy Rights Act (CPRA). You can opt out of this at any time (see Your Privacy Rights below).
________________________________________
4. COOKIES & TRACKING TECHNOLOGIES
We use cookies and mobile SDKs to improve your experience, measure performance, and deliver relevant content.
These include technologies for:
• Analytics (e.g., usage insights, crash reports).
• Attribution (to link marketing campaigns and app installs).
• Performance monitoring and optimization.
You can manage cookie preferences through your browser or opt out of app-level tracking in your device settings.
________________________________________
5. MAPS & LOCATION SERVICES
We use mapping and location services (e.g., Google Maps or Apple Maps) to provide real-world activity functionality.
Use of these features is governed by the respective provider’s Terms of Service and Privacy Policy.
You can disable precise location at any time in your device settings, though some features may not function properly.
________________________________________
6. SOCIAL LOGINS
If you sign up or log in using a social account (e.g., Google, Apple), we receive limited profile data such as your name and email.
We only use this to create or link your account and do not access your full social profile.
________________________________________
7. DATA RETENTION
We retain personal information only as long as necessary for the purposes described in this policy or as required by law.
Typical retention periods:
• Account & contact data: maintained while your account is active and for up to 24 months after inactivity (or as required by law).
• Payment & transaction data: retained up to 7 years for accounting and legal compliance.
• Geolocation & activity data: retained up to 24 months, then anonymized or deleted.
When data is no longer needed, we securely delete or de-identify it.
________________________________________
8. DATA SECURITY
We use industry-standard safeguards, including encryption, access controls, and secure hosting. However, no online service is entirely risk-free.
Use the Services in a secure environment and notify us immediately if you suspect unauthorized activity.
________________________________________
9. CHILDREN’S PRIVACY
The Services are not intended for children under 13 years of age.
We do not knowingly collect or solicit personal data from children under 13.
If we learn that a child under 13 has provided information, we will promptly delete it and close the account.
________________________________________
10. YOUR PRIVACY RIGHTS
Depending on where you live, you may have rights to:
• Access the personal information we hold about you.
• Delete your data.
• Correct inaccurate information.
• Opt out of the sale or sharing of personal data.
• Limit the use of sensitive personal information (such as precise geolocation).
• Opt out of targeted advertising.
• Receive notice of how your data is collected and used.
You can exercise these rights by emailing privacy@thepickl.com or using our in-app privacy settings.
We will verify your request before processing. Authorized agents may act on your behalf where permitted by law.
We also honor the Global Privacy Control (GPC) browser signal for California residents.
For EEA/UK users: You may also contact your local Data Protection Authority if you believe we have processed your information unlawfully.
________________________________________
11. INTERNATIONAL DATA TRANSFERS
We are based in the United States.
If you access our Services from the EEA, UK, or other regions with data protection laws, your information may be transferred to and processed in the U.S.
We rely on Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms recognized by applicable authorities for such transfers.
________________________________________
12. SERVICE PROVIDERS & SDKs
We work with trusted third-party partners to operate our platform and deliver services.
These include:
• Hosting and infrastructure: Google Cloud Platform (GCP), AWS.
• Analytics: Google Analytics, Firebase Analytics, Amplitude.
• Crash reporting: Crashlytics, Firebase Crashlytics, Sentry.
• Attribution: Branch, Adjust.
• Payments: Stripe.
• Messaging & notifications: Firebase Cloud Messaging, Twilio SendGrid.
A current list of sub-processors is available upon request or at www.thepickl.com/legal/subprocessors.
________________________________________
13. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect changes in law or how we operate.
The latest version will always be available at www.thepickl.com/privacy with an updated effective date.
Material updates will be announced via email or in-app notifications.
________________________________________
14. CONTACT US
If you have any questions, concerns, or privacy-related requests, contact us at:
PICKL Inc
Attn: Privacy Team
65 Pine Ave, Suite 117
Long Beach, CA 90802
United States
Email: happy@thepickl.com